{"title":"Apparel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe use a small, family-run printing business for all of our gear. Each piece is crafted by hand in a garage, while soft pan-pipe music plays in the background to ensure the t-shirt is completely relaxed during the process.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt for off-duty comfort and everyday wear for firefighters and first responders. Explore our \u003cstrong data-start=\"503\" data-end=\"533\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e resources\u003c\/strong\u003e for more on recovery, performance, and wellbeing.\u003c\/p\u003e","products":[{"product_id":"smoke-eaters-social-club","title":"Smoke Eaters Social Club","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA nod to Australian firefighter legacy. We’ve been officially eatin’ smoke in this great country since the first fire station was established in 1857 at Haymarket, Sydney.\u003c\/p\u003e\n\u003cp data-start=\"2081\" data-end=\"2132\"\u003eThis isn’t just a t-shirt—it’s a badge of identity.\u003c\/p\u003e\n\u003cp data-start=\"2134\" data-end=\"2380\"\u003eThe Smoke Eaters Social Club tee is designed for firefighters, first responders, and those who live the job. Inspired by firehouse culture and coffee-fuelled shifts, this shirt represents the crew, the grind, and the lifestyle that comes with it.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1fj34pl\" data-start=\"2387\" data-end=\"2418\"\u003e🔥 What “Smoke Eater” means\u003c\/h3\u003e\n\u003cp data-start=\"2419\" data-end=\"2583\"\u003eIn firefighter culture, “smoke eater” isn’t just a nickname—it’s earned. This tee is built for those who show up, put in the work, and live the job beyond the call.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11olutf\" data-start=\"2590\" data-end=\"2627\"\u003e👕 Premium quality, built to last\u003c\/h3\u003e\n\u003cul data-start=\"2628\" data-end=\"2832\"\u003e\n\u003cli data-section-id=\"1130nqc\" data-start=\"2628\" data-end=\"2686\"\u003eDurable cotton blend for long shifts and everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1z3ife\" data-start=\"2687\" data-end=\"2732\"\u003eBreathable and comfortable on or off duty\u003c\/li\u003e\n\u003cli data-section-id=\"1i31oyk\" data-start=\"2733\" data-end=\"2779\"\u003eHigh-quality print that holds up over time\u003c\/li\u003e\n\u003cli data-section-id=\"1gx3du9\" data-start=\"2780\" data-end=\"2832\"\u003eClassic fit suited for work, gym, or casual wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"12zrgs0\" data-start=\"3030\" data-end=\"3069\"\u003e🇦🇺 Australian firefighter apparel\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3145\"\u003eDesigned by 3rd Alarm Coffee for those who understand the firehouse rhythm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. Learn more about firefighter wellness and recovery in our \u003cstrong data-start=\"848\" data-end=\"872\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"M","offer_id":42784711966768,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":42784711999536,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":42784712032304,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitled_design_53.png?v=1778026175"},{"product_id":"coffee-western","title":"Coffee \u0026 Western","description":"\u003cp data-start=\"2170\" data-end=\"2236\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2236\"\u003eWestern Coffee T-Shirt – Cowboy Culture Meets Firehouse Coffee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2238\" data-end=\"2449\"\u003eThe Western Coffee Tee blends cowboy-inspired design with the culture of early mornings, strong coffee, and hard work. Built for firefighters, tradies, and coffee lovers who live a rugged, no-nonsense lifestyle.\u003c\/p\u003e\n\u003ch3 data-section-id=\"x0p5tp\" data-start=\"2782\" data-end=\"2821\"\u003e☕ Designed for coffee-fuelled crews\u003c\/h3\u003e\n\u003cul data-start=\"2822\" data-end=\"2982\"\u003e\n\u003cli data-section-id=\"162w13u\" data-start=\"2822\" data-end=\"2861\"\u003eFirefighters \u0026amp; emergency responders\u003c\/li\u003e\n\u003cli data-section-id=\"1wdowly\" data-start=\"2862\" data-end=\"2902\"\u003eCoffee lovers with a Western mindset\u003c\/li\u003e\n\u003cli data-section-id=\"ujoc4w\" data-start=\"2903\" data-end=\"2931\"\u003eTradies and early risers\u003c\/li\u003e\n\u003cli data-section-id=\"1wjwrsr\" data-start=\"2932\" data-end=\"2982\"\u003eAnyone who runs on strong coffee and hard work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"euhaqb\" data-start=\"2989\" data-end=\"3019\"\u003e👕 Built for everyday wear\u003c\/h3\u003e\n\u003cul data-start=\"3020\" data-end=\"3180\"\u003e\n\u003cli data-section-id=\"17o6lar\" data-start=\"3020\" data-end=\"3057\"\u003eSoft, durable cotton construction\u003c\/li\u003e\n\u003cli data-section-id=\"158z919\" data-start=\"3058\" data-end=\"3103\"\u003eBreathable for long shifts or casual wear\u003c\/li\u003e\n\u003cli data-section-id=\"g2hrdz\" data-start=\"3104\" data-end=\"3137\"\u003eHigh-quality print that lasts\u003c\/li\u003e\n\u003cli data-section-id=\"1esdt9g\" data-start=\"3138\" data-end=\"3180\"\u003eClassic fit with a modern Western edge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"12zrgs0\" data-start=\"3030\" data-end=\"3069\"\u003e🇦🇺 Australian firefighter apparel\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3145\"\u003eDesigned by 3rd Alarm Coffee for those who understand the firehouse rhythm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. Learn more about firefighter wellness and recovery in our \u003cstrong data-start=\"848\" data-end=\"872\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"M","offer_id":42784714719280,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":42784714752048,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":42784714784816,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitled_design_35.png?v=1776116045"},{"product_id":"maltese-cross-full-color","title":"Beanie McBones","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEveryone knows a Beanie McBones. He's the guy down the end of your street, just sittin' on his front porch drinkin' his coffee. Beanie pulled down low. All bony-like. What a guy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. Learn more about firefighter wellness and recovery in our \u003cstrong data-start=\"848\" data-end=\"872\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"M","offer_id":43009905066032,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":43009905033264,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43009905000496,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitled_design_43.png?v=1776117154"},{"product_id":"ride-like-its-a-turnout","title":"Ride like it's a turnout","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe all know how to ride as if it’s a turnout—drive to the conditions, follow local road rules, and always stop at red lights. It also helps to have a recently promoted Station Officer barking instructions as if you were a new recruit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1jvzag1\" data-start=\"2658\" data-end=\"2683\"\u003e☕ Built for the grind\u003c\/h3\u003e\n\u003cul data-start=\"2684\" data-end=\"2856\"\u003e\n\u003cli data-section-id=\"1ov36rf\" data-start=\"2684\" data-end=\"2722\"\u003ePremium cotton for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1mfbemn\" data-start=\"2723\" data-end=\"2767\"\u003eDurable print designed for repeated wear\u003c\/li\u003e\n\u003cli data-section-id=\"1paltx6\" data-start=\"2768\" data-end=\"2812\"\u003eBreathable fabric for work or casual use\u003c\/li\u003e\n\u003cli data-section-id=\"1x74gml\" data-start=\"2813\" data-end=\"2856\"\u003eClassic fit for firehouse or streetwear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"rdvr64\" data-start=\"2863\" data-end=\"2883\"\u003e🔥 Designed for:\u003c\/h3\u003e\n\u003cul data-start=\"2884\" data-end=\"3023\"\u003e\n\u003cli data-section-id=\"thhj35\" data-start=\"2884\" data-end=\"2921\"\u003eFirefighters \u0026amp; emergency services\u003c\/li\u003e\n\u003cli data-section-id=\"oauz2\" data-start=\"2922\" data-end=\"2946\"\u003eCoffee-fuelled crews\u003c\/li\u003e\n\u003cli data-section-id=\"1hogtbn\" data-start=\"2947\" data-end=\"2979\"\u003eFirehouse culture supporters\u003c\/li\u003e\n\u003cli data-section-id=\"ua7u9c\" data-start=\"2980\" data-end=\"3023\"\u003eAnyone who lives in “always ready” mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"12zrgs0\" data-start=\"3030\" data-end=\"3069\"\u003e🇦🇺 Australian firefighter apparel\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3145\"\u003eDesigned by 3rd Alarm Coffee for those who understand the firehouse rhythm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. Learn more about firefighter wellness and recovery in our \u003cstrong data-start=\"848\" data-end=\"872\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty \u003c\/a\u003ehub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"M","offer_id":43009903853616,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43009903886384,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43009903919152,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitled_design_37.png?v=1776116608"},{"product_id":"classic-tee","title":"Classic Logo Tee","description":"\u003cp data-start=\"1730\" data-end=\"1904\"\u003eThis isn’t just another graphic tee. 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Absolutely \u003cem\u003enot\u003c\/em\u003e approved by any Fire Department in Australia.\u003c\/p\u003e\n\u003cp\u003eThey're also good to stick on water bottles, car windows, neighbours' letterboxes and on the forehead of your nana's cavoodle.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. 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