{"title":"Coffee","description":"\u003cp class=\"p1\"\u003eThis ain’t the sort of coffee for your average piccolo drinking, man bun enthusiast. No fancy rose petal and unicorn pube infusions here. Just consistently great coffee that shows up for those who show up. Firefighter founded and built with the Australian First Responder in mind. Your life is complicated enough. Your coffee shouldn’t be.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRoasted fresh every week on the Sunshine Coast.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e resources for more support around firefighter wellness and performance.\u003c\/p\u003e","products":[{"product_id":"medium-roast","title":"1st Alarm — 250g Whole Beans","description":"\u003ch3 data-section-id=\"107v3pu\" data-start=\"144\" data-end=\"156\"\u003e250g Bag Whole Beans\u003c\/h3\u003e\n\u003cp data-start=\"158\" data-end=\"244\"\u003eFull-tasting, no bullsh#t coffee beans. Roasted fresh each week on the Sunshine Coast.\u003c\/p\u003e\n\u003cp data-start=\"246\" data-end=\"458\"\u003eOur Master Roaster bangs these out shirtless while blasting Def Leppard turned up to 11. No rose-petal infusions. No complicated brewing rituals. Just consistently great coffee that shows up when you’re shaking for a brew.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"547\"\u003eThe 250g bag is for people who drink a \u003cem data-start=\"499\" data-end=\"511\"\u003e“sensible”\u003c\/em\u003e amount of coffee each week. Boring.\u003c\/p\u003e\n\u003cp data-start=\"549\" data-end=\"600\"\u003eCaramel, hazelnut \u0026amp; a smooth dark-chocolate finish.\u003c\/p\u003e\n\u003cp\u003eEspresso Medium-Dark | Colombia, Brazil, Ethiopia \u0026amp; Guatemala.\u003c\/p\u003e\n\u003ch3 data-end=\"3431\" data-start=\"3415\" data-section-id=\"s9u1lb\"\u003eBest for:\u003c\/h3\u003e\n\u003cul data-end=\"3540\" data-start=\"3432\"\u003e\n\u003cli data-end=\"3453\" data-start=\"3432\" data-section-id=\"1di0wsg\"\u003eEspresso machines\u003c\/li\u003e\n\u003cli data-end=\"3478\" data-start=\"3454\" data-section-id=\"zf8rni\"\u003eFlat whites \u0026amp; lattes\u003c\/li\u003e\n\u003cli data-end=\"3505\" data-start=\"3479\" data-section-id=\"8qqvhf\"\u003ePlunger \/ French press\u003c\/li\u003e\n\u003cli data-end=\"3540\" data-start=\"3506\" data-section-id=\"m143lo\"\u003eEveryday black coffee drinkers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"3582\" data-start=\"3547\" data-section-id=\"1votkdl\"\u003e🇦🇺 Fresh roasted in Australia\u003c\/h3\u003e\n\u003cp data-end=\"3666\" data-start=\"3583\"\u003eSmall-batch roasted to ensure freshness, consistency, and full flavour development.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt for long shifts and demanding conditions. Learn more about performance, recovery, and wellbeing in our \u003cstrong data-start=\"1216\" data-end=\"1240\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42750723522608,"sku":null,"price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitleddesign_35.png?v=1773311456"},{"product_id":"2nd-alarm-500g-whole-beans","title":"2nd Alarm — 500g Whole Beans","description":"\u003ch3 data-end=\"619\" data-start=\"607\" data-section-id=\"nmnt2o\"\u003e500g Bag Whole Beans\u003c\/h3\u003e\n\u003cp data-end=\"707\" data-start=\"621\"\u003eFull-tasting, no bullsh#t coffee beans. Roasted fresh each week on the Sunshine Coast.\u003c\/p\u003e\n\u003cp data-end=\"921\" data-start=\"709\"\u003eOur Master Roaster bangs these out shirtless while blasting Def Leppard turned up to 11. No rose-petal infusions. No complicated brewing rituals. Just consistently great coffee that shows up when you’re shaking for a brew.\u003c\/p\u003e\n\u003cp data-end=\"1008\" data-start=\"923\"\u003eThe 500g bag is for people who drink enough coffee they can probably see in the dark.\u003c\/p\u003e\n\u003cp data-end=\"1061\" data-start=\"1010\"\u003eCaramel, hazelnut \u0026amp; a smooth dark-chocolate finish.\u003c\/p\u003e\n\u003cp\u003eEspresso Medium-Dark |  Colombia, Brazil, Ethiopia \u0026amp; Guatemala\u003c\/p\u003e\n\u003ch3 data-end=\"3345\" data-start=\"3316\" data-section-id=\"cjp0lf\"\u003e🇦🇺 Roasted in Australia\u003c\/h3\u003e\n\u003cp data-end=\"3434\" data-start=\"3346\"\u003eFresh roasted in small batches to maintain consistency, strength, and flavour integrity.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt for long shifts and demanding conditions. Learn more about performance, recovery, and wellbeing in our \u003cstrong data-start=\"1216\" data-end=\"1240\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42757040111664,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitleddesign_34_f32dfefe-5430-4c08-b538-5a1218aa4695.png?v=1773311137"},{"product_id":"3rd-alarm-1kg-whole-beans","title":"3rd Alarm — 1kg Whole Beans","description":"\u003ch3 data-section-id=\"qbgf8f\" data-start=\"1068\" data-end=\"1079\"\u003e1kg Bag Whole Beans\u003c\/h3\u003e\n\u003cp data-start=\"1081\" data-end=\"1167\"\u003eFull-tasting, no bullsh#t coffee beans. Roasted fresh each week on the Sunshine Coast.\u003c\/p\u003e\n\u003cp data-start=\"1169\" data-end=\"1381\"\u003eOur Master Roaster bangs these out shirtless while blasting Def Leppard turned up to 11. No rose-petal infusions. No complicated brewing rituals. Just consistently great coffee that shows up when you’re shaking for a brew.\u003c\/p\u003e\n\u003cp data-start=\"1383\" data-end=\"1496\"\u003eThe 1kg bag is for serious hitters. Usually only two types of people buy this size: lumberjacks and firefighters.\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1549\"\u003eCaramel, hazelnut \u0026amp; a smooth dark-chocolate finish\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1549\"\u003eEspresso Medium-Dark | Colombia, Brazil, Ethiopia \u0026amp; Guatemala\u003c\/p\u003e\n\u003ch3 data-end=\"3027\" data-start=\"2998\" data-section-id=\"cjp0lf\"\u003e🇦🇺 Roasted in Australia\u003c\/h3\u003e\n\u003cp data-end=\"3109\" data-start=\"3028\"\u003eFresh roasted in small batches to ensure consistency, boldness, and peak flavour.\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1549\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt for long shifts and demanding conditions. Learn more about performance, recovery, and wellbeing in our \u003cstrong data-start=\"1216\" data-end=\"1240\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42757049483312,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitleddesign_31_1d0a7d8a-d5e2-414f-8727-272f6f9d18ee.png?v=1773310894"},{"product_id":"enamel-coffee-cup","title":"Enamel Coffee Cup","description":"","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42828863864880,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/FA_3RDALARMTSHIRTv2.pdf.png?v=1772921540"},{"product_id":"ceramic-coffee-cup","title":"Ceramic Coffee Cup","description":"\u003cp\u003eWhat do we say about this? It's a coffee cup. You put things in it and drink them. Also works as a pen holder.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42828871499824,"sku":null,"price":28.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/FA_3RDALARMTSHIRTv2.pdf_2.png?v=1772922218"},{"product_id":"potery-by-peter","title":"Potery by Peter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFormer Station Officer Peter has taken up pottery in his retirement. His \u003cstrong\u003eextremely\u003c\/strong\u003e limited-edition, one-off 'masterpieces' will be for sale here from time to time. Guaranteed to be a great conversation starter around the mess room table.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42828890800176,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/1_EVowFVl4SYQZjlbAIF0aMg.jpg?v=1772922547"},{"product_id":"station-canteen-orders","title":"Fire Station Canteen Coffee Orders | Bulk Coffee Supply for Crews (Australia)","description":"\u003cp\u003eWe offer generous discounts off our 1kg bags of whole beans for Fire Station canteens, when delivered to station.\u003c\/p\u003e\n\u003ch3 data-section-id=\"evw82t\" data-start=\"2971\" data-end=\"3013\"\u003e🔥 Designed for crews, not individuals\u003c\/h3\u003e\n\u003cp data-start=\"3014\" data-end=\"3040\"\u003eThis service is ideal for:\u003c\/p\u003e\n\u003cul data-start=\"3041\" data-end=\"3136\"\u003e\n\u003cli data-section-id=\"f2j4t5\" data-start=\"3041\" data-end=\"3058\"\u003eFire stations\u003c\/li\u003e\n\u003cli data-section-id=\"1dc2o2z\" data-start=\"3059\" data-end=\"3092\"\u003eEmergency service departments\u003c\/li\u003e\n\u003cli data-section-id=\"11q6aqv\" data-start=\"3093\" data-end=\"3113\"\u003eShift work teams\u003c\/li\u003e\n\u003cli data-section-id=\"7b1g53\" data-start=\"3114\" data-end=\"3136\"\u003eWorkplace canteens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"2v1hmg\" data-start=\"3143\" data-end=\"3175\"\u003eWhy canteen orders matter\u003c\/h3\u003e\n\u003cp data-start=\"3176\" data-end=\"3233\"\u003eInstead of individual retail bags, stations benefit from:\u003c\/p\u003e\n\u003cul data-start=\"3234\" data-end=\"3327\"\u003e\n\u003cli data-section-id=\"1icv0u3\" data-start=\"3234\" data-end=\"3255\"\u003econsistent supply\u003c\/li\u003e\n\u003cli data-section-id=\"3j17xy\" data-start=\"3256\" data-end=\"3273\"\u003ebulk ordering\u003c\/li\u003e\n\u003cli data-section-id=\"fi3odk\" data-start=\"3274\" data-end=\"3305\"\u003epredictable strength blends\u003c\/li\u003e\n\u003cli data-section-id=\"n8ftv0\" data-start=\"3306\" data-end=\"3327\"\u003ereliable delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"16amo2b\" data-start=\"3334\" data-end=\"3377\"\u003e🇦🇺 Australian firehouse coffee supply\u003c\/h3\u003e\n\u003cp data-start=\"3378\" data-end=\"3436\"\u003eWe provide fresh roasted coffee designed specifically for:\u003c\/p\u003e\n\u003cul data-start=\"3437\" data-end=\"3536\"\u003e\n\u003cli data-section-id=\"1nltk16\" data-start=\"3437\" data-end=\"3465\"\u003ehigh-demand environments\u003c\/li\u003e\n\u003cli data-section-id=\"1uazn4h\" data-start=\"3466\" data-end=\"3481\"\u003elong shifts\u003c\/li\u003e\n\u003cli data-section-id=\"9iviky\" data-start=\"3482\" data-end=\"3508\"\u003ecrew-based consumption\u003c\/li\u003e\n\u003cli data-section-id=\"tw73tz\" data-start=\"3509\" data-end=\"3536\"\u003erepeat ordering systems\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease reach out through our \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/contact\"\u003econtact us\u003c\/a\u003e page for more info and discount codes.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Default Title","offer_id":42868508000304,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Untitleddesign_31_a27f4dd0-5f3b-4450-b75f-80d627105063.png?v=1774402390"},{"product_id":"helmet-stickers","title":"Firefighter Helmet Stickers","description":"\u003cp\u003eHelmet stickers. Absolutely \u003cem\u003enot\u003c\/em\u003e approved by any Fire Department in Australia.\u003c\/p\u003e\n\u003cp\u003eThey're also good to stick on water bottles, car windows, neighbours' letterboxes and on the forehead of your nana's cavoodle.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for life off duty. Learn more about firefighter wellness and recovery in our \u003cstrong data-start=\"848\" data-end=\"872\"\u003e\u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/pages\/fit-for-off-duty\"\u003eFit for Off Duty\u003c\/a\u003e hub\u003c\/strong\u003e.\u003c\/p\u003e","brand":"3rd Alarm Coffee Company","offers":[{"title":"Maltese Cross","offer_id":42922677305392,"sku":null,"price":5.0,"currency_code":"AUD","in_stock":true},{"title":"Fire Fightin'","offer_id":42922677338160,"sku":null,"price":5.0,"currency_code":"AUD","in_stock":true},{"title":"Beanie McBones","offer_id":42922683564080,"sku":null,"price":5.0,"currency_code":"AUD","in_stock":true},{"title":"Everything's under control","offer_id":43009890582576,"sku":null,"price":5.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8458\/3984\/files\/Glen_The_Hen_1.jpg?v=1775295516"}],"url":"https:\/\/3rdalarmcoffee.com.au\/collections\/coffee.oembed","provider":"3rd Alarm Coffee Company","version":"1.0","type":"link"}