Growing up in the '80s and '90s on a steady diet of Dad's beer froth and second-hand smoke, I figured I was pretty well immune to most things. Turns out, no amount of Dukes of Hazzard reruns or lead-painted action figures could prepare me for the things that can stay with you after years in the job.

After 17 years in the Queensland Fire Department, I eventually realised I wasn't travelling as well as I thought I was. So I stepped away.

That's where 3rd Alarm started.

3rd Alarm is about the job, the people who do it and all the weird shit that comes with it.

The stories, the characters, the laughs, and the stuff that sometimes follows you home.

I wanted to build something that felt like it actually came from the job. Somewhere we could laugh at the ridiculous parts, remember the good bits, tell a few stories and be honest about the tougher stuff without turning everything into a fucking wellbeing seminar.

And somehow, we ended up selling coffee.

No wanky infusions or man buns. Just full-bodied, quality coffee, the kind your grandad would’ve drunk after fixing a tractor, chopping the heads off half a dozen chickens, and pushing a sheep’s prolapsed butthole back into place.

Quality coffee, roasted fresh on the Sunshine Coast by people who know exactly what they're doing.

If we wouldn't happily drink it ourselves, we won't put our name on it.

More than coffee.

Every purchase helps us keep building resources, sharing stories and supporting initiatives for firefighters on and off the job.

The coffee and gear help keep 3rd Alarm going. But the stories, the laughs, the conversations and the community around it are what I really wanted to build.

Built from the Job.

Whether you've been in the job for thirty years, you've just started recruits, or you're here because someone reckons the coffee's worth a crack...

Thanks for stopping by.

And try to be a bit more like your grandad.

Just not as racist.

Glen